NEW LAUNCH: LAKME CC CREAM

 Lakmé introduces your Everyday Skin Stylist

India’s first ever Complexion Care cream

Mumbai, June 2013: Lakmé, India’s iconic beauty brand is known to innovate continuously and introduce new products, to make women look and feel beautiful. In its endeavor to address every woman’s intrinsic need for perfect looking skin, Lakmé now introduces your everyday skin stylist – Lakmé ‘complexion care’ cream. A pro-stylist brand, Lakmé brings alive its expertise in skin care and make up with the launch of Lakmé CC cream. Created in collaboration with Lakmé expert, Daniel Bauer, the Lakmé CC cream combines the goodness of a daily skincare cream with just the right touch of make-up.

Lakmé CC Cream is designed for the modern woman who needs to look her best at all times. A hectic schedule can usually leave you with little time to look after your skin.  But, with Lakmé CC cream you can get instantly styled skin, every day.

Suitable for all skin types, Lakmé CC cream is specially formulated to moisturize and instantly style your skin. Containing SPF 20, Lakmé CC cream ensures sun protection, while brightening and refreshing your skin. Best suited for the Indian skin tone, Lakmé CC cream is available in two shades – Beige and Bronze. Its light formulation ensures that the cream is easily absorbed into your skin, instantly giving it a perfectly even tone that looks natural.

Lakmé expert, Daniel Bauer says, “Lakmé CC cream is a result of Lakmé backstage expertise in beauty and make-up. It is a revolutionary new cream that not only improves your skin tone but also nourishes and moisturises your skin. So your skin looks as if it’s been pampered and styled by an expert, every day”

Your everyday skin stylist, Lakmé CC cream comes in an easy-to-carry tube so you can take it with you wherever you go to give you instantly styled skin. Perfect for any occasion – from office wear, to casual coffee dates, parties and even weddings, we are certain it will soon find its way into every style-conscious woman’s hand-bag.

 Price - Rs. 250 for 30ml.

P.S: Did you guys know there is DD cream already? and we just got our hands on cc cream with just one brand introducing it in india :D. 

The makeup company Julep (most widely known for their pretty polishes) is releasing a “Dynamic Do-all” cream in June, which promises not one but two anti-aging ingredients.

Lots of love,

Priyanka.

NEW LAUNCH: LAKME YOUTH INFINITY

Press Release - LAKME Youth Infinity

Keep your 20’s Sculpted look with Lakmé Youth Infinity

Mumbai, May, 2013: Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. In its endeavor to address every woman’s intrinsic need for younger looking skin, Lakmé now introduces the revolutionary ‘Sculpting’ skin care range - Lakmé Youth Infinity. 

Women love the radiant and youthful skin of their early 20’s. It is a time when skin is at its supple best, with great collagen support. As skin matures over time, it begins to look dull and loses its elasticity due to aging effects of the sun, environmental pollutants, and stress. Unveiling the most exciting beauty trends worldwide; the Sculpted Look is essentially the best of your 20’s skin - the firmness, the radiance and the youthfulness. Women have increasingly come to believe that the first step to gorgeous looking skin is that perfect Sculpted look. The sculpted look is what women of today, looking for youthful, tight and bright skin, desire most.

Recommended by Lakmé Experts, Lakmé Youth Infinity range consists of Insta-Collagen Boosters™ andLuminizing Pearls that tightens and brightens your skin. The range contains Peptides, Retinol & Retinol Boosters that stimulates collagen production, CLA enhances skin cell turnover, AHAs exfoliates dead cells,Glycerine restores & enhances moisture content and Niacinamide enhances visible skin lightening.

1st ever sculpting serum from Lakmé: The Youth Infinity Skin Firming Serum

An essential to get the 20’s sculpted look is the Youth Infinity Skin Firming Serum, the first ever sculpting serum from Lakmé. 

Lakmé Youth Infinity Skin firming Serum with its translucent pearly sheen has a luxurious feel. It is an intensive treatment that penetrates deeper into the skin giving you bright and tight, younger looking skin. It glides over skin, blending smoothly for an even application. The texture is so light and hydrating that it disappears into your skin. Recommended by Lakmé Salon experts and clinically tested, this serum increases skin’s luminosity and firmness, hydrates your skin and increases its sheen and fairness. With the 10 benefits of a facial in 1, Lakmé Youth Infinity Skin firming Serum is a daily deep action treatment to preserve your 20’s best youthful look. 

It increases:

• Skin luminosity - Making it appear brighter 
• Fairness - Improving shade of skin color 
• Glow – Making it more radiant 
• Hydration- Transforming normal skin to well hydrated skin 
• Firmness and elasticity of skin 

It reduces:

• Roughness of skin and depth of wrinkles 
• Sebum content of skin 
• Blemishes 
• Dark spots 
• Line lines and pores 

MRP: Rs. 899 – for 30 mll

Lakmé Youth Infinity Skin firming Day Créam 

It is your daily dose of salon care that helps make your skin firm, while brightening it. With SPF 15 ++, the day cream protects skin from UVA & UVB rays. Luminizing pearl instantly brightens skin tone. Insta-Collagen Boosters™ helps improve elasticity to tighten skin. The Lakmé Youth Infinity Skin firming Day Créam leaves you with freedom from dullness, keeps skin young.

Clinically Proven, Dermatologist Tested

MRP: Rs. 699 – for 50g and Rs. 299 – for 20gm

Lakmé Youth Infinity Skin Firming Night Créam

It re-generates your skin’s own youthful brightness & tightness overnight. 

Lakmé Youth Infinity Skin Firming Night Créam helps repair your skin while you sleep, giving you younger looking skin. It contains Niacinamide that brightens skin tone with regular use. The Insta-Collagen BoostersTM helps improve elasticity to tighten skin.

Non-comedogenic, Dermatologist Tested

MRP: Rs 699 – for 50gm 

Lakmé Youth Infinity Skin Firming Eye Créam 

The concentrated cream with Insta-Collagen Boosters™ refreshes tired eyes and diminishes puffiness and appearance of dark circles. It gives your eyes a brighter and younger look while soothing the delicate areas around. The luminizing pearl instantly brightens skin tone; while the Insta-Collagen BoostersTM help improve elasticity to tighten skin.

Non-comedogenic, Opthalmologist Tested, Suitable for contact lens wearers.

MRP: Rs. 475 – for 15gm

Lakmé Youth Infinity Skin Firming Facial Foam

This cleansing liquid transforms into light, rich foam and washes away all impurities, dirt & pollution without drying skin. It prepares skin for maximum absorption of the active ingredients in your skin care regime. 

MRP: Rs. 450 – for 130ml

I think i'm gonna try the skin firming serum. what about you guys?

NEW LAUNCH: POND'S WHITE BEAUTY + FAIRNESS CREAM

Another BB Cream has hit the Indian market, and it seems to have all the benefits & sun protection we'd need during our scorching summers.

First of its kind Pond’s white beauty BB+Fairness Cream that instantly covers spots and lightens skin from within to give you radiant skin all day.

The evolution of BB Cream:
BB cream, also known as Blemish Balm cream, was originally formulated in the 1950s by German dermatologist, Dr. Christine Schrammek, to protect and provide natural light coverage for patients’ sensitive skin, who had just undergone laser treatments and surgery. Recently, it was introduced in South Korea and Japan and it has been named “the secret of Korean actresses” for their fair and flawless skin.

The science behind Pond’s white beauty ™ BB+fairness cream 
With the Pond’s Institute’s dual-acting sophisticated skin lightening GenWhite™ Cover Formula and SPF 30 PA++ advanced sunscreen protection, Pond’s white beauty™ BB+ fairness cream not only improves skin texture and effectively lightens skin from within but also provides Natural looking instant glow for Indian skin. Clinically proven to lighten skin tone and reduce dark spots, GenWhite™ Formula is enriched with a powerful mix of Vitamin B3, Vitamin E, Allantoin and advanced superior sunscreen protection.

• Vitamin B3 - Pond’s signature ingredient, helps to reduce and control melanin accumulation on the skin
• Vitamin E – A potent fat soluble anti-oxidant to neutralize the harmful effects of free radicals which can trigger melanin production which leads to darker skin
• Allantoin – Recognized as an anti-inflammatory by US FDA found in the comfrey plant and helps to reduce processes that can lead to increased pigmentation
• Advanced Superior Sunscreen Protection SPF 30 PA++  SPF 30 PA++ - Helps to protect against skin tanning and photo ageing.

Price:

• Rs.125 for 18 gm
• Rs.69 for 9 gm.  

P.S: I recently got this and am quite impressed as well. Review + swatches coming soon :)
Have any of you tried this? Do you like it?


Lots of love,
Priyanka.

NEW LAUNCH: LAKME OFFICE STYLIST RANGE

NEW! Lakmé Office Stylist Range

Lakmé  launches its array of long wear make up that lets you say good bye touch ups.   

Lakmé 9 to 5 range consists of a wide collection for daily office wear with subtle shades that require no touch-ups through the day, providing an impeccably styled look and allowing a hassle-free transition from the desk to the office party.

Lakmé 5 to 5 Flawless Make Up Foundation, Rs.550 

Lakmé 9 to 5 Matte Complexion Compact, Rs.300

Lakmé 9 to 5 Lip Color, Rs.400

Lakmé 9 to 5 Lip Color Shades

Lakmé Eye Quartet, Rs.500

Lakmé 9 to 5 Black Impact Liner, Rs.300

Lakmé 9 to 5 Pure rouge Blush, Rs.450.

Lakmé 9 to 5 Long Wear Nail Color, Rs.200

Lakmé 9 to 5 Long Wear Nail Color

Lakmé 9 to 5 Long Wear Nail Color Nine to Five Defining Lipliner

Lakmé 9 to 5 Aqua Shine Lip Color, Rs.550 

Carnation

Chestnut

Garnet

Guava

Lychee

Mauveberry

Passionfruit

This range is available across all Lakmé counters now.

P.S Lakme is a brand to watch out for. it comes with new collection every season.

New Launch Revlon Color Stay Ultimate Suede Lipstick

Revlon ColorStay Ultimate Suede™Lipstick

Have it all…Comfortable, all day Color

 Revlon introduces NEW ColorStay Ultimate Suede^TMLipstick, a one-step, ultra comfortable lipstick that lasts all day, giving lips a velvety, suede look that looks AND feels good!

Revlon ColorStay Ultimate Suede™ Lipstick contains a lip ingredient complex of Shea butter, Vitamin E and Aloe that provides instant moisture to lips – so lips look hydrated, not dry, flaky or dull. In fact, 92% of women tested felt lips looked conditioned!

Using Revlon’s ColorStay™ technology, ColorStay Ultimate Suede™ Lipstick provides hours of food-proofwear with even application for full, creamy color coverage. And with 18 on-trend shades to choose from Revlon ColorStay Ultimate Suede™ Lipstick is the perfect mix of fashion and function!

 So ladies, you can look gorgeous without sacrificing comfort – Revlon ColorStay Ultimate Suede^TM Lipstick.

FEATURES/BENEFITS/KEY INGREDIENTS:

• One-step, ultra-comfortable wear for up to 16 hours;
• Instantly moisturizing using a combination of Shea Butter, Vitamin E and Aloe;
• Applies evenly for full, creamy color coverage. Lips feel smooth, conditioned and comfortable;
• Does not feather of bleed;
• 92% of women said feels lightweight, 95% said lips feel smooth, 95% said lips felt comfortable, 95% said color doesn’t feather or bleed.

SHADES: 18 shades

 SUGGESTED RETAIL PRICE: INR 650

New Launch Maybelline Color Sensational High Shine Gloss

Lip Gloss Goes Gloriously Gutsy with

MAYBELLINE NEW YORK

COLOR SENSATIONAL HIGH SHINE GLOSS

Press Note: Already tried the Gloss? Now become gutsy as Maybelline New York, the world’s number 1 make-up brand launches the New Color Sensational High Shine Gloss. Experience a luster you’ve never found before and sensational colours that you’ve always wanted on our lips. 

Maybelline’s Color Sensational High Shine Gloss is the perfect product to add a pop of shine and color to your lips this summer. With its wax free formula, the product gives you a crystal clear base that provides the purest colour and an untouched shine that is never hazy or muddy. The lip gloss is comfortable on the lips and contours them beautifully without any difficulty. If you’re not at ease wearing a gloss because they are sticky, the sassy Shine in Maybelline’s Color Sensational High Shine Gloss will give you many reasons to wear one.

Don’t just go for it because we’re telling you! Buy it because you will love it!

•       More Vibrant Color from pure liquid pigments

•       Cleaner Shine from Maybelline’s 100% wax-free gloss

•       Creamier feel from nourishing honey nectar

•       Go gutsy with 8 arresting shades

•       Easily contours around lips

For Best Results

Step 1: Use the wand to apply starting in the center of your upper lip

Step 2: Work from the center to outer edges of your lips, following the contour

Step 3: Then glide across the entire bottom lip

Get desirous for stunning colours embellishing your lips because the Maybelline Color Sensational Shine Glossis what you want to wear when you pout this summer!

Pick it up for just Rs. 350 from any modern trade outlet.

New Lakme Absolute Pop tints collection

This summer Lakmé brings you a vivacious collection of color tints to make your lips and nails ‘pop’ in true diva style. The Lakmé Absolute POP TINT collection is a kaleidoscope of bright and happy colors, which captures the spirit and exuberance of the contemporary Indian woman. Turning up the heat a few degrees, bold hues of neons, sorbets and jellies from this limited edition collection represent the style statement for spring/summer 2013 internationally.  Drawing inspiration from this collection, designer Namrata Joshipura will bring these colous to life, taking Pop Tints from skin to silhouette as she presents the grand finale show at Lakmé Fashion Week Summer/Resort 2013. Style diva Kareena Kapoor is sure to turn heads as Joshipura’s showstopper.

Lakmé Absolute POP TINTS, a high performance make-up collection of lip tints in shades of summer, including bright orange, vivacious pink and flaming red for that amazing “read-my-lips” pout and nail tints in pastel tones of blue, green and corals.  

           


Lakmé Absolute Lip Tint ~ These thick creamy pencils in 8 pop shades deliver rich deep color and incredible shine in just a stroke, to give you lips that pop like it should. Price: 800/- 

                             

Lakmé Absolute Nail Tint ~ These pastel nail colors in 8 tinted shades promise a jolt of color with an unmissable smooth finish and lacquered shine that say tint all the way. Price: 250/- 

                            

Press Information.

Take care.

Priyanka.